Stakeholders Identification Methods

Jana Garay

 

Abstrakt

Stakeholder analysis is considered a common part of current evaluation practice. In spite of that, the procedures applied in the area remain insuffi-cient. Stakeholders tend to be identified only in an intuitive and piecemeal fashion, the range of stakeholders narrowed down to the program admin-istrator or target groups. The aim of this paper is to highlight specific methods and approaches that are suitable for use in stakeholder analysis, and particularly in their identification. Non-systematic (intuitive) methods such as brainstorming, key informant interviews and snowball are used in evaluation more frequently than systematic approaches due to their relative ease of application, yet their potential for subjectivity and incompleteness of stakeholder analysis is much greater. The paper emphasizes the importance of systematic and non-intuitive stakeholder identification in order to overcome the shortcomings of non-systematic methods and encourage a more comprehensive work with stakeholders in evaluation.

Jana Garay, Institut evaluací a sociálních analýz, jana.garay@inesan.eu

GARAY, J. (2016) „Metody identifikace zainteresovaných stran“. Evaluační teorie a praxe 4(1): 45–68